For 17 years, Tom and Lupe Rodriguez have made La Fiesta part of their commitment to Pecos. Their 35-year marriage is grounded in cooperation and dedication—values they bring to the restaurant every day. Tom’s years in the oilfield and their experience as homegrown entrepreneurs have taught them the importance of hard work and staying connected to the community.

When they purchased La Fiesta, they chose to keep the existing staff. That team’s loyalty and hard work remain an important part of the restaurant’s character—a culture Tom and Lupe have worked to nurture. Proud of their humble beginnings and guided by family values, they strive to offer quality service and a warm, family-minded atmosphere to everyone who walks through the door.